Does Samuel Eto'o have a chance of bending Le Coq Sportif?

While the Indomitable Lions wear shirts from different manufacturers during competitions and training, Le Coq Sportif threatens to attack Fecafoot again.

The elimination was quick. And beyond simple football, could have quite significant extra-sporting consequences. On the grounds of the African Nations Championship (CHAN), the Indomitable Lions did little to shine: while Cameroon had hosted the previous edition and had reached the last four, Eto'o hoped to see his players perform a good course. But Niger decided otherwise and, by beating Cameroon 1-0, showered the hopes of the Lions.

Off the field, the consequences could be terrible... We know that, the president of the Cameroonian Football Federation (Fecafoot), Samuel Eto'o, has engaged in a showdown with the French equipment manufacturer Le Coq sportif. Eto'o unilaterally broke the agreement that bound him to the French group to offer a new equipment supplier to Fecafoot. There followed an imbroglio which continued in court, Le Coq sportif is determined to assert its rights.

Despite the end of cordial relations between Fecafoot and Le Coq Sportif, during the CHAN in Algeria, the clothes of the French equipment manufacturer were worn, in the hallways of the stadiums, by members of the Cameroonian delegation. This could have gone unnoticed if, during sporting events, the Indomitable Lions had not worn the jerseys designed by One All Sport, the new equipment supplier, American this time, of the Lions.

The end of the truce

The leaders of Le Coq Sportif therefore sent a letter on January 31 to Fecafoot. “It has been brought to our attention that your selection always sported our products during sports tournaments such as the African Nations Football Championship which is currently being held on Algerian territory,” the letter reads. .

Le Coq sportif is surprised "by the manifest contradiction resulting from the preceding elements, especially since you publicly affirmed yourself, on November 9, that it was with good reason that you had terminated our contractual agreements ". The equipment manufacturer deplores the "manifest bad faith" of Fecafoot and recalls the "absolutely considerable damage suffered resulting from your deliberate refusal to perform your contractual commitments, in particular during the last World Cup".

However, Le Coq Sportif is astonished, Fecafoot avails itself “of this contractual package unilaterally, partially and when it sees fit”, which “naturally causes (…) new and particularly significant damage” to the European group.

Justice had already, at first, requested the maintenance of the contract until December 31, 2023, as initially planned between Fecafoot and Le Coq sportif. Despite the court decision, Le Coq sportif had agreed not to attack Fecafoot despite its choice to play the World Cup with another equipment supplier. The war seems to be relaunched and Le Coq sportif is not about to let go.